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BÉSAME COSMETICS LAUNCHES
VOLUPTUOUS LIP COLOUR SET
DESIGNED TO MAKE EVERY WOMAN FEEL LIKE A MOVIE STAR

Three Piece Set Includes Lipstick, Lip Pencil and Custom-Designed Brush

(Glendale, CA) - From the innovative mind of designer Gabriela Hernandez comes the first product in the next generation of Bésame Cosmetics, the Art Deco inspired Voluptuous Lip Colour Set. Developed over a two year period by Hernandez herself, the end result is an incredibly long lasting, botanically infused, moisturizing lipstick worthy of Bésame's commitment to offering high-end products designed with elegant packaging and natural and therapeutic formulas. The three-piece set includes everything needed for glamorous, voluptuous lips including lipstick in three romantic shades, lip pencil and an ergonomically designed lip brush. For Hernandez, the new Voluptuous lipstick is a labor of love: "I personally design the colors, texture, as well as researched and experimented with the ingredients to create the most luxurious lipstick products available to women today. Voluptuous lipsticks are designed to make every woman feel like a movie star-pampered, glamorous and special," states Hernandez.

Voluptuous Lip Colour lipstick delivers smooth, feather resistant performance and contains a mineral stain that locks in color for extraordinary long-lasting coverage. At the heart of the lipstick's formula is an innovative, custom-blend of rose waxes and flower essences that provide a unique silky softness to the lips. Her proprietary blend of ingredients promotes cell renewal and natural fullness. Rivaling the priciest skin care products, Hernandez created a formula, which combines an elixir of therapeutic emollients that provide the smoothest, longest-wearing lipstick on the market today. Replete with anti-oxidants such as green tea to repair dry skin, anti-aging ingredients such as horse tail extract to promote cell renewal, soothing aloe, natural oils and an abundance of rich moisturizers keep the lips soft and beautiful. The products are free of petroleum jelly and parabens. Reflecting Hernandez's commitment to "responsible luxury," the ingredients are all natural.

Voluptuous Lipsticks by Besame Voluptuous Lipsticks are available in three flattering shades:
  • Red Velvet - a sophisticated and vibrant warm red with a satin finish.
  • Rapture Rose - a soft and luminous universal pink with a glossy finish.
  • Champagne - a sensuous neutral, warm beige with a soft shiny finish.

    • Lavishing her attention to every detail, Hernandez experimented with the ideal ratio of oils to wax in her lip pencil to create the magical blend of waxes ensuring that although the texture of the automatic pencil is soft, the color will last. Hernandez's background as an artist is evident in the colors she created for the lip pencils, which are intentionally two shades darker than the lipstick color it accompanies in order to create the illusion of greater roundness and fullness to the lips.

    Set also includes an oval-shaped, ergonomic brush that fits naturally between the thumb and forefinger allowing for greater control and more professional application. The brush's full size Taklon tip applies an even layer of color.

    True to Hernandez's passion for detailed design inside and out, the lipstick comes in an eye-catching shiny black metal, enameled case that features a raised matte gold Art Deco design. The uniquely curved shape of the lipstick's tip is inspired by the soft curves of the 1930's Deco movement is both elegant and functional.

    The Voluptuous Lip Colour Set has a suggested retail price of $35.00 and is available online at www.besamecosmetics.com and through selected retailers starting May 2009.

    For more information about Bésame Cosmetics, Voluptuous Lip Colour Set, or Gabriela Hernandez, please call 818-548-2628 or visit http://www.besamecosmetics.com

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    Introduced in 2004, Bésame Cosmetics is a luxury cosmetics line by Argentine designer Gabriela Hernandez. Made in the United States, Bésame products are handcrafted and all natural. Its first line featured a unique 1940s inspired collection of metal compacts and lipsticks based on Hernandez's interpretation of designs from the '30s and '40s. The collection included rouge, lipstick, powder, mascara and pencils. The petite, gold plated items replicated authentic pieces of the period. This original collection can still be found exclusively through select retailers listed at www.besamecosmetics.com

    A creative powerhouse, Hernandez is the only Latina to head a luxury cosmetics company. Often referred to as the "Latin Lauder" for her love of luxurious cosmetics and her commitment to the highest quality ingredients in the products she creates to make women feel and look glamorous.