Women seldom have time to re-apply lipstick throughout the day, so long-wearing was a priority for this lipstick. Denser colors provide longer wear, so we created a weightless, high-pigment formula that stays put with a semi-matte satin finish.
An engineer created technical drawings which the factory used to make custom molds built in the U.S. Accuracy is crucial, since even a millimeter variation can make the mechanism fail. Our molds have a special blunt tip to make application easier, and can hold 80 lipsticks at a time.