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Making of a lipstick
Besame's Lipstick
Our Classic Color Lipsticks are the legacy of Bésame; gilded, purse-sized tubes packed with vibrant pigment and an unparalled finish. We’ve always been inspired by our grandmother’s original 1940’s lipstick bullets and old advertisements for design itself, but engineering a timeless, vintage-inspired formula is a more technical process. Here’s a look into how we make our modern classic.
Step 1: Finesse the Formula

Women seldom have time to re-apply lipstick throughout the day, so long-wearing was a priority for this lipstick. Denser colors provide longer wear, so we created a weightless, high-pigment formula that stays put with a semi-matte satin finish.

Step 2: Make the Molds

An engineer created technical drawings which the factory used to make custom molds built in the U.S. Accuracy is crucial, since even a millimeter variation can make the mechanism fail. Our molds have a special blunt tip to make application easier, and can hold 80 lipsticks at a time.

Step 3: Design the Packaging

After testing many design and color combinations, we mocked up the final packaging of the tube and fit the decorative illustrations around the 3D model. Ultimately, we chose the chrysanthemum for its popularity in early deco packaging, and for the motif’s timeless, yet fresh appeal.

Step 4: Fill the Bullets

First, we hand-pour hot lipstick into the molds for castings. Then, we scrape excess lipstick from the top of the mold in order to remove the casting. Lastly, we inspect the castings for any defects, and discard anything that’s not perfection.

Step 5: Release the Castings

After cooling off on a frozen table, we release the cast lipsticks from the mold and rest them on a tray before inserting them into their metal bases. We then carefully attach them to our decorated bullet, and slightly flame the lipstick to remove the surface marks and create a high-shine finish.

Step 6: Ready to Ship!

The finished lipsticks are sealed, labeled, and ready to ship out to glamorous women across the globe!